Consumer optimism is high and the economy appears to be in recovery, but challenges remain around India's digitalisation, particularly in rural areas.
Google, Amazon and fast-fashion brands feature among this year’s key climbers in our eagerly anticipated annual survey of brand reputation.
We asked three in-market experts for their take on the prospects for local versus global brands in India.
We consulted market experts for their insights into Indian consumers.
Nielsen provides insight into India’s economic outlook and retail backdrop
Which brands do Asia's consumers consider the best?
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