Sainath Saraban, ECD, Leo Burnett, tells Gunjan Prasad about some questions he is frequently asked: "What next for Thums Up?", "Why are you in Delhi?" and "When are you winning an award?"
Anuja Chauhan (ex-JWT) is part of this year's jury.
Anuja Chauhan, executive creative director and VP, JWT has put in her papers at the agency. It is learnt that Chauhan, who has been associated with the WPP agency since almost the beginning of her advertising career, had been contemplating the move for quite sometime but had been persuaded to stay back until now.Chauhan was not available for comment while filing this story, but sources close to the development have confirmed the move.
Frito-Lay has rolled out a multimedia consumer engagement program for its packaged potato chips brand, Lay's. The campaign, named 'Give us your Dillicious Flavour', aims at creating its next potato chips flavour with the help of Lay's consumers. The campaign will give the consumer an opportunity to co-create a flavour s/he likes. The winner will receive a cash prize of Rs. 50 lakhs and 1% of the sales turnover from the new flavour, which will launched by the end of May 2010.
JWT has come out with its latest commercial for Nestlé Munch, that tries to drive home the fact that Munch can be consumed any day, anytime. The TVC titled 'Khao bina tareekh dekhe' (eat without worrying about what date it is) makes a tongue-in-cheek dig at Cadbury's latest campaign 'Meetha hai khaana, aaj pehli tareekh hai' (it's time to eat something sweet, since its the first day of the month) by spoofing its commercial, going on to say that one need not wait for the first day of the month to eat Munch.
I attended a few sessions of the India Today Woman Summit held at Mumbai last week.The centrepiece of the event was the keynote address by Erin Brockovich (NOT Julia Roberts, I must add, as she herself did).Other highlights included an Award for women achievers, and panel discussions which featured Vinita Bali, Madhabi Puri Buch, Farah Khan, Nicola Horlick, Sangeeta Talwar and Anisha Motwani.Winners of the award included Karishma Kapoor, Saina Nehwal, Rohini Nilekani and adland’s very own Anuja Chauhan and Ashvini Yardi.
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