anu narasimhan

Dec 10, 2010

Britannia relaunches Vita Marie Gold; targets "today's women" with new campaign

Creatives for the brand re-launched as 'Health Plus' Marie, is handled by Lowe Lintas.

Aug 16, 2010

Britannia releases new TVC for Tiger biscuits

Britannia Tiger's new TVC, created by Lowe Lintas, finds a link between the biscuits and the progress of the nation. The ad features a school assembly where a politician is giving a speech on how kids are the future of the nation and can make it the "Tiger of the world". Hunger gets the better of a little kid, and he takes a packet of Britannia Tiger biscuits out of his pocket and starts to distribute it.