Seeks to give users more control over how data informs ads they see
GroupM's chief digital officer addressed delegates at the IAA Cabana on 21 June
'There’s a hurdle every year and this year it’s ad blocking,' says the global director of digital advertising revenue and data of CNN. Edited excerpts from an interview with Campaign India:
The father of the world wide web talks on the threats posed by artificial intelligence, our relationship with data and how media outlets and advertisers should use the web.
What does the growing adoption of ad-blocking say about today's digital advertising?
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