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Dec 20, 2023
Drawing conclusions with Aditi Jain
Bi-weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Tilt Brand Solutions
Top news, insights and analysis every weekday
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Marketing
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The modern CMO mandate
Tomorrow’s CMOs won’t just brief agencies on campaigns, they’ll brief product teams on journeys.
Media
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Lionsgate sells its Lionsgate Play streaming ...
As part of the transaction, Jain will transition fully to managing Lionsgate Play and exit Lionsgate.
Marketing
2 hours ago
Norwegian Cruise Line repositions brand with ‘It’s ...
It revives a legacy tagline to reframe cruising around flexibility, presence and experience-led travel.
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Marketing
2 hours ago
Krafton India and Royal Enfield integrate motorcycle...
The partnership blends gaming, automotive heritage and brand integration through immersive in-game and real-world experiences.
