Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Tilt Brand Solutions
An ode to the reels university that most millennials and GenZ go to, buying all that is being peddled - with no filter. From skincare DIYs to life changing tips and tricks, from science fundas to the consequences of astrological alignments. I'm trying reels and here's how it's going
Top news, insights and analysis every weekday
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This year’s Shortlisting Jury panel includes industry expert representations from 79 country-markets across various categories.
Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.
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Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.
King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land globally.
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