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Sep 06, 2023
Drawing conclusions with Aditi Jain
Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Tilt Brand Solutions
Top news, insights and analysis every weekday
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Just Published
Media
31 minutes ago
OpenAI hires creative leadership from Google and Apple
Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.
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Marketing
36 minutes ago
Why L’Oréal’s CMO is betting on startups to keep ...
To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.
Marketing
1 hour ago
Schneider Electric’s case for being a local global ...
Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.
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Advertising
1 hour ago
How brands can have their (plum) cake and eat it too
A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.
