Valay Lakdawala

Agencies must prove ROI, not just impressions
Opinion
7 hours ago
Valay Lakdawala

Agencies must prove ROI, not just impressions

The new client demand curve runs along the lines of turning moments into momentum.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

'Central IPL sponsorships aren't as sexy as team partnerships'

1 'Central IPL sponsorships aren't as sexy as team partnerships'

Piyush Pandey dies at 70; the industry mourns a legend

2 Piyush Pandey dies at 70; the industry mourns a legend

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

3 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

When creativity meets code: The human algorithm problem

4 When creativity meets code: The human algorithm problem

Trust is the new creative brief

5 Trust is the new creative brief

AI’s double-click: More speed, less soul?

6 AI’s double-click: More speed, less soul?

Five rules for crafting a high-impact festive campaign

7 Five rules for crafting a high-impact festive campaign

Apple keeps crown as world’s top brand, even as value slips

8 Apple keeps crown as world’s top brand, even as value slips

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

9 Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

Ronald McDonald House launches emotional campaign; aims to serve 1.2M families by 2030

10 Ronald McDonald House launches emotional campaign; aims to serve 1.2M families by 2030