Arguing that the ‘advisory’ addressing foreign women tourists on the Incredible India website is doing more harm than good, the author presents an alternative
Tripti Lochan, chief executive officer, VML Qais, is based in Singapore. Views expressed are personal.
The author says that increasingly, when marketers refer to ‘digital’, they start at the tactics, hoping to post-rationalise tools and tactics – a ‘formula that spells disaster’.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins