Oct 18, 2013

Tripti Lochan’s blog: A brand = its marketing

Arguing that the ‘advisory’ addressing foreign women tourists on the Incredible India website is doing more harm than good, the author presents an alternative

Feb 22, 2013

Opinion: ‘Let’s stop worrying about marketing tactics’

Tripti Lochan, chief executive officer, VML Qais, is based in Singapore. Views expressed are personal.

Feb 04, 2013

Tripti Lochan’s blog: It’s not about digital

The author says that increasingly, when marketers refer to ‘digital’, they start at the tactics, hoping to post-rationalise tools and tactics – a ‘formula that spells disaster’.