Nishtha Asthana

Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation
Marketing
Apr 16, 2024
Nishtha Asthana

Mars Wrigley India CMO on evolving snack tastes and ...

Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors in for older demographics and how personalised content is key for Gen Z.

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