Gaurav Patra
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Opinion: Cracking the code - strategies for ...
As tier two and three towns are expected to contribute 50% of the total sales for e-commerce brands by 2030, the author lists effective marketing strategies for running businesses
Opinion: How auto brands moved the marcomm needle ...
When it comes to auto brands, what works and what doesn’t is going to rely solely upon the brands’ success in identifying the right medium to take their messaging forward, says the author
Opinion: How technology has changed the marketing ...
The author states why marketing communications must be personalised, based on customers’ values and needs, rather than demographics like age and gender
Opinion: Communications tech landscape – 2021 ...
The author lists four different ways through which the communications technology landscape is evolving
Opinion: How micro-influencers and data-led ...
The author explains why the union of data-led storytelling and the role of micro-influencers is here to stay
Opinion: The emergence of micro-influencers and its ...
The author suggests ways brands can maximise ROI with the help of this new phenomenon
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