May 08, 2015

Technology should not be the preserve of the CTO

In this digital marketing age, marketers must take a more active role in technology procurement, argues the author

Nov 22, 2011

Opinion: The heaven and hell of Christmas advertising

Only 43 shopping days to Christmas, so what better time and place to buy than now

Nov 09, 2011

Opinion: Poster industry hit by political grandstanding

"Sex sells, it always has done, and is at the core of many products' appeal, overtly"

Oct 25, 2011

Opinion: Yoghurt, product placement and, er, salad ...

“When the chat about product placement is as loud as that about the film itself, it’s time to get worried.”

Oct 12, 2011

Opinion: London gripped by the  outbreak of ...

"An otherwise dull London scene has been invigorated by indie start-ups, many of which are flourishing"

Sep 28, 2011

Opinion: UK goes mad and advertising gets caught up ...

Shortly after it announced the sacking of 1800 miliary staff, the MoD will be advertising for new recruits