Alison Weissbrot
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Pfizer moves creative from IPG to Publicis after ...
Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.
Ogilvy elevates Kent Wertime to oversee experience ...
EXCLUSIVE: Wertime will lead the new global division alongside his dual role as co-CEO of Ogilvy APAC
IPG declines in 2023, targets flat 2024 as last ...
Asia-Pacific led Q4 revenue declines due to dips in China and Japan. CEO Philippe Krakowsky estimates the holding company will invest roughly $80 million in AI this year
Omnicom meets 2023 guidance, eyes investments in AI
CEO John Wren resists pegging a number to Omnicom’s AI investment after a series of announcements from his peers
PHD retains HP’s global media account
The retention continues a relationship that began in 2009
How brands are responding to the Israel-Gaza war
Global companies are suspending operations in Israel and asking employees to work from home as they express support for teams in the region and Jewish colleagues around the globe. The complexity of the situation leaves business leaders and marketers again walking a geopolitical tightrope
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