Zolostays has announced the appointment of Siddharth Kumar as its chief marketing officer. Kumar joins the co-living company after an independent stint as a marketing consultant. His last full-time stint was with Stonex India, where he was chief marketing officer.
He will be based in Bengaluru.
Nikhil Sikri, co-founder and CEO, Zolostays, said, "We are thrilled to welcome Siddharth to our team. As we continue to expand our co-living offerings, we recognise the importance of having a strong marketing leader to help us reach new audiences and build our brand. With Siddharth’s extensive experience in consumer-facing categories, we are confident he will be an excellent addition to our team."
Kumar said, "Co-living is an exciting and rapidly growing segment which is redefining the way we live and I look forward to helping Zolostays continue to lead the way."
In a career spanning 11 years, he has also worked with Bajaj Auto, Godfrey Phillips India and Ferrero.