Campaign India Team
May 28, 2018

WARC Awards 2018: Three wins for India in 'Effective Innovation' category

McCann Worldgroup bags a Gold while The Womb and Taproot Dentsu win Silver and Bronze respectively

WARC Awards 2018: Three wins for India in 'Effective Innovation' category
The winners of the Effective Innovation category of the WARC Awards have been announced.
 
Indian agencies account for three of the 12 wins.
 
McCann Worldgroup India bagged a Gold for the 'Bank in a Box' entry for IDFC Bank. 
 
The Womb bagged a Silver and the 'Category Innovation Award' for Carvaan's 'So how about creating viral products instead'. 
 
Taproot Dentsu's 'Odds' for Adidas bagged a Bronze. 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

India’s consumers redraw the map of aspiration

Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.

1 day ago

Clarity cuts through advertising’s noise

As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.

1 day ago

Indian consumers push food brands toward health, ...

While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.