The winners of the Effective Innovation category of the WARC Awards have been announced.
Indian agencies account for three of the 12 wins.
McCann Worldgroup India bagged a Gold for the 'Bank in a Box' entry for IDFC Bank.
The Womb bagged a Silver and the 'Category Innovation Award' for Carvaan's 'So how about creating viral products instead'.
Taproot Dentsu's 'Odds' for Adidas bagged a Bronze.
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