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Integrated Network Solutions a ‘sizeable business’, says channel. MTV World Stage, Vh1 Jazz festival and Comedy Central Comedy Nights among properties to be launched in India.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.