Transparency is key in Geojit BNP Paribas' new campaign

Euro RSCG India has created a new campaign, for financial investment company Geojit BNP Paribas. The campaign aims to tap the company's pan-India customers and strengthen its presence across the country. It bases its core proposition on 'transparency.' Siddhartha Bindra, creative director, Euro RSCG India said, "Geojit BNP Paribas has a very strong presence in the southern markets for many years now. However, we aim to strengthen its presence across India with this campaign."