The Indus Valley appoints Khalid Kamal Rumi as CMO

Moves from Impex

Mar 09, 2022 07:32:00 AM | Article | Campaign India Team

Khalid Kamal Rumi

The Indus Valley has announced the appointment of Khalid Kamal Rumi as chief marketing officer. 
 
Rumi moves to the kitchenware brand from Impex, where he was VP - marketing and strategy.
 
Jagadeesh Kumar, CEO, The Indus Valley, said, “In a post-pandemic world, we couldn’t be more grateful for the support our patronising customers have shown us. But, with so much support, also comes great responsibility, towards fulfilling our mission to disrupt the fragmented, heavily commoditized, and innovation stagnated kitchenware industry, with our healthy cookware range. This is why we’re very pleased to have Khalid onboard, as he leads the brand onward while staying focused and driven to deliver success at scale."
  
Rumi said, "The brand has the health and well-being of its customers as its raison d'être. This resonates with my own personal values, and surely appeals to the millions in the country, who are aspiring to lead healthier and sustainable lifestyles. What I love most is that the brand takes inspiration from the wisdom of our ancient traditions in India and globally, while simultaneously embracing advancements in modern science & technology that protect, promote, and boost health. I am very glad and extremely honoured to have been presented this position and look forward to leading the team of brilliant minds at The Indus Valley."
 
In a career spanning 12 years, he has also worked with V-Guard Industries, Cognizant, SAP Labs, and Accenture.