Heads Up For Tails (HUFT)a D2C pet care company has announced the appointment of Samriddh Dasgupta as chief marketing officer.
He moves from Bombay Shaving Company where he was vice president - marketing and new brands.
Rashi Sanon, founder, Heads Up For Tails, said, “We at HUFT have always focused on building teams that are able to bring in perspectives that help us push the envelope of how we think about our business today. We are very excited to have Samriddh join us in our growth journey. In his past roles across D2C, FMCG, content, and media, he has a proven track record of building strong brands in large categories. Samriddh will be helping us expand our omni-channel brand presence and help take our purpose forward across various consumer touchpoints.”
Dasgupta said, “Heads Up for Tails is a formidable category creator brand in the petcare industry and I am excited to be part of their vision of becoming a trustable go-to-destination for all pet parents. Rashi and her team have built a purpose-driven and innovation-led business bringing products and services to help pets and pet parents live their best lives, together. As a part of the marketing and communications mandate, we will be focussing on combining the richness of consumer insights and data intelligence in the system. We aspire to build a content and experience bridge across the consumer journey, helping pet parents make more informed choices.”
He has also worked with Akiva Superfoods, Aakash Digital, Xynteo and Dineout.
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