Soch Apparels has appointed Salloni Arora Nanda as head of marketing. Nanda will be responsible for all marketing efforts for the brand, with the aim of establishing Soch in the women’s wear segment. She will report to Vinay Chatlani, MD and CEO at Soch.
Nanda joins Soch from Forever21 where she was the GM and head of marketing.
Nanda said, “I’m super excited to join the Soch family. Soch is a strong ethnic wear brand and is a stalwart when it comes to carving new routes matching the brand’s strong values with the expectations of the consumer. The Soch brand is excellently poised for strong growth, be it its expansion plans, dynamic product and assortment strategy, pricing policy and new marketing initiatives planned to excite the consumer. I look forward to making inroads along with the team and setting new benchmarks as we go along together.”
Added Chatlani, “As we enter our next phase of growth, Salloni's diverse experience in digital, fast fashion and deep understanding of the needs of today's women will help propel Soch to greater heights. Under her marketing leadership, we look forward to having a high-performance marketing engine which sets the bar for customer growth and media innovations. She will lead the task of brand building and to bring alive the true Soch experience at every touchpoint and forge deeper connections with our consumers."
