Continuing with its slew of appointments, Rediffusion Y & R, Delhi has appointed Tarun Batra as creative head, art. He will report into Chraneeta Mann, executive creative director, Rediffusion Y & R, Delhi.
With over 12 years of experience in the advertising industry, Batra joins Rediffusion from Lowe Scanad (Scangroup) Tanzania, where he was the creative director (Art).
On Batra’s appointment, Chraneeta Mann, said, “We want to embed a creative approach into all of our client work. Tarun will be a major catalyst in accelerating this process. Moreover his extensive experience across many international brands will surely add to the visual development of the work done on LG as well as the other brands in his portfolio.”
Abhik Santara, vice president Rediffusion Y&R, Delhi, added, “Tarun is a very important addition to our Delhi creative team. With design aesthetics and art playing such a crucial role in the ever increasing ad clutter, Tarun's experience will bring in the necessary differentiator. Tarun and his partner will work together to achieve cut through ideation and design standards for our brands. While their primary responsibility will be to lead the vertical of LG, Tata-Pepsi and Amway, I see them contributing to other brands managed by our Delhi office as well.”
On his appointment, Batra, said, “I am very excited about the brands that I will be working on and the opportunities that they offer to do good work. Rediffusion Delhi has always stood out for its work and I am looking forward to being a part of this team.”
