Campaign India Team
Jul 18, 2012

Network18 aligns Infomedia18 publishing divisions under ‘Network18 Publishing’

New entity to handle b2c, b2b magazines, business directories; Sandeep Khosla named CEO

Network18 aligns Infomedia18 publishing divisions under ‘Network18 Publishing’

The Network 18 Group has announced that it has aligned three divisions of Infomedia 18’s publishing business under ‘Network18 Publishing’. A printing press business will continue to remain with Infomedia18, according to an official statement.

Network18 Publishing will cover business to consumer magazines, business to business magazines and business directories of Infomedia18. Network18 Publishing will also manage production and circulation operations for titles from the Forbes India stable.

B Sai Kumar, group CEO, Network18, said, “We believe that the special interest and b2b spaces will be one of the key drivers for publishing in India, both in print and new media. With Network18 Publishing, we’ve aligned our assets to capitalize on this trend both from a community building as well as a commercial perspective. Going forward, as publishing models develop, this alignment will significantly enhance our market proposition.”

SandeepKhosla, earlier CEO-publishing, Infomedia18, will be CEO, Network18 Publishing.

Khosla added, “As Network18 Publishing, our growth strategy will evolve in line with an increasingly multi-platform publishing environment. Considering the strong traction of our brands in key consumer and business communities, our focus will be on leveraging this across areas including print, new media, on-ground activation and value-added services. We hope to build on this further by maximizing synergies with group platforms and in the process deepen engagement with our audiences and aid monetization of our brands.”

Source:
Campaign India

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