MSM Network rejigs organisation structure

Sneha Rajani (pictured), who currently heads MAX, is being appointed as the senior executive vice president and business head of MSM’s flagship channel SET (Sony Entertainment Television). Rajani has been with MSM for more than a decade and is said to be the key force behind making IPL one of the biggest successes for MSM. She will continueto manage all operations pertaining to the IPL and film acquisitions.

 

Neeraj Vyas, who currently heads ad sales for GECs, will now move to MAX as executive vice president and business head for the channel. He has played several key roleswithin MSM’s ad sales structure, and is credited with playing an important role in growing revenues for SET.