Motivator has brought in Upali Nag as national head for insights and innovation. Nag will be based in Bengaluru and will report to V Narayanan, chief growth officer.
Prior to this, Nag ran a business consulting practice. This is a newly created position at the agency.
Rabe Iyer, MD, Motivator, said, “In the last couple of years, we have been fast-tracking our journey to build a strong client business performance framework and product. Upali has fantastic experience to build sustainable strategies to deliver to broader client conversations. Upali will distinctly add value to nailing the clients’ central challenges in the context of marketing and manageable interventions. She will partner with Motivator, GroupM and WPP units to build a strategic framework to address the same. Her ability to identify and use the right lens in addressing client business issues will further fuel our performance centricity.”
Nag said, “I am extremely excited and happy to join Motivator India. GroupM has always been ahead of the industry in terms of its vision and commitment towards building knowledge and people assets which are geared for the future. This, combined with the fact that most of the Motivator clients are intrinsically Indian clients, makes the journey even more interesting and exciting. This is my second stint at GroupM, and in many ways, feels no less than a homecoming.”
In a career spanning 18 years, she has also worked with Initiative Media, Universal McCann, Starcom Mediavest Group, Yahoo and GroupM.