MMGB: ESPN's 'We Speak Your Sport' campaign

ESPN says 'We speak your sport'. Campaign India adds, 'Let's bust the Monday morning blues'.

Aug 27, 2012 01:45:00 PM | Article | Shephali Bhatt

When Monday overwhelms your working spirit like a 'Giant Killer', all you need is a 'Hat Trick' to 'Hit The Woodwork' and 'Knockout' the Monday morning blues.

Confused? WATCH this ESPN TVC created by Wieden+Kennedy, Amsterdam:

The TVC highlights popular sport phrases (like 'Giant Killer', 'Knockout') that every sport fanatic will relate to. For the rest, it's an opportunity to get attuned to the space of 'Giant Killers'.

Have a happy working week ahead.

Credits:

Client: ESPN

Agency: Wieden+Kennedy, Amsterdam

Executive creative director: Mark Bernath, Eric Quennoy

Creative director: Pierre Janneau, Mike Farr

Art director: Sanne van Hecke

Producer: Alex Lowe (associate marketing director, ESPN)