Mindshare has won the media mandate of talent solutions company HCL TalentCare, a wholly owned subsidiary of HCL Corporation. The account was won after a multi-agency pitch and will be handled by the agency’s Chennai office. There was no incumbent on the account.
Prasanth Kumar, CEO, Mindshare South Asia, said, “We are absolutely thrilled to be working with HCL Talent Care. Mindshare has always been a forerunner in innovating media solutions for our clients and look forward to adding value to this iconic brand and delivering notable solutions.”
Vijay Iyer, chief business officer, HCL TalentCare, added, ‘’Mindshare has provided us the right platform to reach out to our audiences and provide good visibility to our campaign ‘Life Badlo Boss’. Life Badlo Boss is all about this transformational journey that a student undergoes with us at HCL TalentCare and sums up our efforts to be a career launch pad for students and offer ‘Talent on Demand’ to enterprise clients.’’
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