Shephali Bhatt
Jan 17, 2013

'Long copy print isn't right for a whole lot of business problems'

Campaign India caught up with Longhand 2.0 jury president Luke Sullivan, for whom long copy ads are admittedly ‘first love’.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

53 minutes ago

HDFC Securities and Nitesh Tiwari built a cinematic ...

Its ‘Scam 2025’ campaign leans on entertainment-led storytelling to decode digital fraud, signalling a shift in how brands approach financial literacy.

58 minutes ago

IPG global comms head Tom Cunningham out following ...

Omnicom chief communications officer Joanne Trout will continue to oversee the combined company’s internal and external communications strategy.

1 hour ago

Omnicom Health hasn’t reorganised its ad agencies yet

Dozens of smaller shops are still awaiting their fates.

6 hours ago

Apple’s campus film redefines ‘normal’ with style

A vibrant campus musical shows disabled students using Apple tools as just that — tools, not trophies.