Kyoorius Awards expands to encompass advertising, digital in second edition

Organisers have announced the second edition of the Kyoorius Awards, in association with D&AD.

Following awards for design last year, the property is expanding to host advertising and digital awards in 2014. The creative awards for advertising and marketing in India have been conceptualised by Kyoorius in association with D&AD, informed an official statement.

Rajesh Kejriwal, founder CEO, Kyoorius, said, “After an overwhelming response at the launch of the Kyoorius Awards last year, we decided to extend this platform to a wider sphere to create a truly ethical critique awards platform for the advertising industry in India. The Blue and Black Elephant Awards are coveted and highly respected in India. By this we hope to recognise and celebrate outstanding work in India across these three specialised practices - advertising, digital and design.”

Tim Lindsay, CEO, D&AD, said, “India is rapidly becoming the hub for creative excellence. With this association, we aim at informing, inspiring and educating the Indian professionals throughout their career, helping the country to reach its pinnacle of innovative brilliance and continue to raise the bar each year. For its part, D&AD is a global awards show and we are here to support the global community. But the quality of the work in India and the sheer size, dynamism and excitement in the market make India a very high priority.”