Henkel Consumer Brands, the parent brand of Schwarzkopf has announced its foray into the B2C hair colour category of the Indian market.
With this expansion, the German consumer goods company will be launching two new ranges comprising Colour Specialist and Simply Color.
The brand has been in India as Schwarzkopf Professional for over a decade, but hadn't ventured into the retail or B2C space until now.
It has also appointed Mira Rajput Kapoor as its brand advocate for its B2B category - Schwarzkopf Professional.
According to the brand, Kapoor's ethos and values of being innovative, empowering and ever-evolving made her the right fit.
Conceptualised by Zoo Media, Kapoor features in the brand's latest campaign 'hair is limitless' that brings forth the brand’s proposition of transforming, reinventing and elevating hair.
Kartik Kaushik, country head - Henkel Consumer Brands, India and South Asia export markets, said, “The growth trajectory of Schwarzkopf Professional India has been phenomenal. Since we entered the Indian market in 2001, we have stayed true to our brand DNA of consistently bringing in superlative products, benchmark-setting innovations, and a complete focus on customer-centricity, while, at the same time, challenging norms and embracing change. We are excited to bring Schwarzkopf’s expertise into the at-home hair colour space and elevate the DIY experience. The at-home hair colour market has seen extensive growth over the last two years, especially during the pandemic and intend to leverage this opportunity with the launch of two iconic hair colour ranges – Colour Specialist and Simply Color. We are extremely confident and have extensive distribution plans to gain 20% of the market share in the premium segment by 2025.”