Campaign India Team
Aug 18, 2008

HDFC Standard Life wants children to dream

HDFC Standard Life has launched its new Children's Plans campaign. The campaign has been conceptualized and scripted by Leo Burnett and directed by Prakash Varma of Nirvana Films.The film opens on a child who while looking through a book on space, expresses her wish to become an astronaut. When the father tells her that she will have to travel by a rocket, she suggests that her uncle pays for the expenses. The father then assures her of a secure future and promises to fulfill her dream by saving money till the time she grows up.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

31 minutes ago

WPP hires AKQA global CEO from Accenture

Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.

1 hour ago

Discounts are dead. Rewards speak louder than cashbacks

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.

2 hours ago

All advertising has to become more accountable: ...

Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.

20 hours ago

Huella’s AIgnite promises to turbocharge open web ...

The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with display scale — powered by AI.