Grey acquires integrated and digital media agency Yolk

Grey, the advertising network of Grey Group, has announced a majority-stake acquisition in Singapore-headquartered interactive and digital media network, Yolk. Effective immediately, the agency’s service offering will be integrated into the operations of Grey Asia Pacific.

Jim Heekin, Chairman & CEO, Grey Group, said, “The acquisition of Yolk is another clear signal of Grey’s commitment to place digital at the core of our business and deliver powerful, seamless offline and online marketing solutions. The digital services space is growing exponentially and this move adds to our competitive advantage in the marketplace.” 

Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, said, “Yolk is a digitally creative, innovative and daring agency, and at the same time, results-oriented. The team brings a wealth of knowledge and experience, and comes with an outstanding track record. By combining Yolk’s best-in-class digital and interactive capabilities with Grey’s proven expertise, I am confident that we can provide our clients with a new level of excellence in integrated marketing solutions.”

Prakash Somosundram, Director, Yolk, said, “We are excited to be joining Grey in Asia Pacific at this time of dynamic growth, energy and success. With our multifaceted digital services offering, there is no doubt that we will contribute positively and achieve great synergy together. We look forward to working with the numerous talents across the network to lead the industry in digital innovation, creativity and effectiveness.”

Founded in 2001, Yolk is headquartered in Singapore, with a presence in Malaysia, Thailand and Australia. The agency’s digital offering includes digital strategy, social media, rich media, online advertising, viral marketing, interactive marketing, search marketing, e-marketing, e-customer relationship management and web-based capabilities.