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“Just do it” has been inscribed in memories of zillions of people, thanks to Dan Wieden, one of the founders and chairman of Wieden+Kennedy, who created the legendary campaign for Nike.
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Incumbent Mother declined to repitch; Ikea is handling the review internally.
The historic ICC win was the result of decades of persistence away from television cameras and marketing budgets.
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Review aimed to 'reduce complexity, improve execution and accelerate growth'.