Kathryn Luttner
Feb 22, 2017

Fiat Chrysler's Olivier François doesn't expect agencies to do his job

"My expectation is they feed me with inspiring ingredients, and I take things from there," says the CMO

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

30 minutes ago

WPP Open unveils AI Agent Hub to make 'agency ...

Hub launches with four 'Super Agents'.

43 minutes ago

Stagwell launches agentic operating system, The Machine

The Machine, powered by AI agents, brings disconnected workflows together into one unified system. Stagwell will be offering demos at CES.

50 minutes ago

Protein, minus the aftermath

Wellbeing Nutrition uses awkward humour to reframe whey protein as an everyday choice—by addressing digestion issues most brands quietly ignore.

14 hours ago

Universal Music India acquires minority stake in ...

Universal Music India acquired a 30% stake in Excel Entertainment at a valuation of INR 2,400 crore, forming a long-term music, film and digital content partnership.