Marketing In-Depth
Ananya Saha
Oct 22, 2013

De-commoditising ‘FMEG’, premium by design...

Sunil Sikka, president, Havells India, tells Ananya Saha how the brand behind ‘wires that don’t catch fire’ has grown beyond switches, the ‘next 1,200 towns’, and brand extensions like Reo for rural India. Edited excerpts:

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