After creating the launch communication of the Audi A8 L, Creativeland Asia has won the creative mandate for the entire model portfolio of Audi India. As part of the long term contract, Creativeland Asia will contribute to the strategic direction to brand Audi in India.
Commenting on the development, Clemens Ollmert, head, marketing, Audi India, said,“With the launch of Audi A8, Creativeland Asia has not only reinforced our faith in their creative and strategic direction, but have also proved that they understand us, our business and that they know exactly how to communicate the ‘Audi way’. It stands to reason to extend the creative mandate across sub brands and allow Creativeland to help us achieve our goals. We are looking forward to this long term partnership.”
On the account win, Sajan Raj Kurup, founder and creative chairman, Creativeland Asia, said, “Launching the Audi A8 was a dream for us and we have lived up to it. The extension of mandate to work across all the brands of Audi is a reflection of the client’s faith in Creativeland and we are extremely delighted to have them as a long term partner.”
Creativeland Asia was appointed the lead integrated agency for Audi in July 2010.
To view the campaign created by the agency for the launch of the Audi A8 L, click here