1 month ago| article
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
Dec 08, 2022 04:20:00 PM | Article | Campaign India Team Share - 
What worked:
The ad depicts a confident woman who has a mind of her own and who is willing to break the social norms, be it marrying a man earning less than her or opting for a western dress for a traditional event.
GSS: 3.5/5
GSS: 2.5/5
Reiterates the gendered role of the father as the protector but in a more caring way.
GSS: 2.75/5
Shows a young female celebrity and youth icon paying attention to her fitness and health. In a country where fitness and health are not a priority for young women, the ad conveys an important message.
GSS: 3.25/5
The ad shows a strong man as vulnerable and insecure. Thus, dissociating the perception of strong men as aggressive, confident and dominant in their relationships with women.
GSS: 3.5/5
Interesting to see a youth icon being engaged in preparing a costume for the fancy dress of his daughter, breaking the stereotype that mothers are responsible for all such activities.
GSS: 3.5/5
Other films from the week:
GSS: 3/5
GSS: 3/5
GSS: 3.25/5
