Carat has bagged the media mandate of Kerala-based Popees Baby Care, which manufactures natural clothing for newborns and kids, following a multi-agency pitch.
The account will be handled by the agency's Kochi office. Maxus was the incumbent.
Popees Baby Care commenced operations in 2005. Brands in its portfolio include Ourkids, Pomees, Junior Popees and Vanchris.
Shaju Thomas, managing director, Popees Baby Care, said, “We welcome Carat Media to the Popees family as we look forward to making brand Popees more reachable to our customers, keeping the vision of the company intact. Carat’s differentiated media approach made us re-think about our overall media strategy and we decided to make our journey along with the dedicated Carat team.”
Joydeep Raha, senior VP -- Carat South, added, “We are delighted and honored to have Popees on board as our esteemed client. Our Carat Kochi team, led by Mr Ananth Narayan, did a remarkable job in demonstrating customised solutions in line with their tasks. We look forward to partnering with Popees to take them to new heights in the future.”