Campaign@Cannes
Jun 21, 2014

Cannes Lions 2014: "A great mission is achievable through identifying and nurturing the best talent"

Q&A with Saatchi & Saatchi’s new worldwide creative director Pablo Del Campo

Cannes Lions 2014:
Q: What do you plan to do in your new role – what creative direction do you want Saatchi & Saatchi to take in the next few years?
 
A: “In my new role at Saatchi & Saatchi Worldwide Creative Director, everything I do is about the creative work.
 
So I am concentrating all my energy on finding the very best work, focusing on the work, and unearthing creative opportunities that enable Saatchi & Saatchi’s creative to rise to the challenge of producing their best work.
 
Q: How will you achieve this?
 
A: In order to achieve this goal, we need the best people in the industry to join us. A great mission is achievable through identifying and nurturing the best talent.
 
When I worked with Bob Isherwood (ex-Saatchi & Saatchi worldwide creative director) at the Saatchi & Saatchi network, we were collaborating with Droga, Granger, Gerry Graf, Craig Davis, Fabio Fernandes and other iconic industry names.
 
We spent time together and had the most inspirational meetings I’ve ever experienced. Bob was a mentor for many of us.
 
Now that I have taken up the mantle of worldwide creative director, I’m getting behind the next generation of Drogas, Grangers and Fabio, with the goal of nurturing the talent of the future and creating exciting new work.”
Source:
Campaign India

Related Articles

Just Published

1 day ago

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

1 day ago

Apple leads as US dominates Kantar's Top 100 Global ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

1 day ago

Affordable, not cheap: Cracking the code on value

Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos India’s UU and Synthesio lead and country chief client officer.

1 day ago

Rust never sleeps, but it can be outsmarted

AM/NS India’s new ad pits steel tech against cartoonish corrosion, turning rust into the most animated villain this side of Hollywood.