Q: What do you plan to do in your new role – what creative direction do you want Saatchi & Saatchi to take in the next few years?
A: “In my new role at Saatchi & Saatchi Worldwide Creative Director, everything I do is about the creative work.
So I am concentrating all my energy on finding the very best work, focusing on the work, and unearthing creative opportunities that enable Saatchi & Saatchi’s creative to rise to the challenge of producing their best work.
Q: How will you achieve this?
A: In order to achieve this goal, we need the best people in the industry to join us. A great mission is achievable through identifying and nurturing the best talent.
When I worked with Bob Isherwood (ex-Saatchi & Saatchi worldwide creative director) at the Saatchi & Saatchi network, we were collaborating with Droga, Granger, Gerry Graf, Craig Davis, Fabio Fernandes and other iconic industry names.
We spent time together and had the most inspirational meetings I’ve ever experienced. Bob was a mentor for many of us.
Now that I have taken up the mantle of worldwide creative director, I’m getting behind the next generation of Drogas, Grangers and Fabio, with the goal of nurturing the talent of the future and creating exciting new work.”
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