Shortlists for the second edition of Campaign for Dignity have been announced. 51 entries across categories have made it to the final judging stage.
The 2015 leg of the competition invited entrants to create a campaign, to inspire youth to create 'Dignity Moments' for the elderly.
The jury comprised:
Jignesh Maniar (Onads)
Manish Bhatt (Scarecrow Communications)
Prasoon Joshi (McCann Worldgroup)
KV Sridhar (SapientNitro) and
Gokul Krishnamoorthy (Campaign India)
The jury meet was hosted on 7 September 2015 by McCann WorldGroup at its Mumbai office.
The awards ceremony will be hosted in Mumbai on 14 September.
Shortlisted entrants will join 100 special guests of honour – the elderly touched by the work of Dignity Foundation.
The shortlists are:
| Category | Entrant Company/ Entrant | Campaign Name |
| AV | FCB Ulka | #weneedtotalk |
| AV | The Culture Team | Bless You Son! |
| AV | Jigsaw Pictures | Give them the childhood they gave to you. |
| AV | Ideasatuno | Talk to them |
| AV | Young Creative Services | The elderly don’t ask for much |
| AV | DDB Mudra | The more time I spend with you, more I understand. |
| Others | DDB mudra | #thankyougrandpa |
| Others | Quantastic Marketing | #Wakeupgrandson |
| Others | Famous Innovations | Anti-wrinkle interactive Ad - online |
| Others | Deepak Jage | Curriculum Vitae - digital |
| Others | Young Creative Services | fixed locality- Activation |
| Others | Young Creative Services | Share a cab with an elder - OOH |
| Others | Famous Innovations | WisdomProject- digital |
| Print/OOH | TBWA | 1 (one) |
| Print/OOH | JWT Chennai | About time |
| Print/OOH | Quantastic Marketing | Aren't we missing someone |
| Print/OOH | Quantastic Marketing | Bend down |
| Print/OOH | DDB mudra | Blank Space |
| Print/OOH | Ideasatuno | Blessings - Pleadings |
| Print/OOH | DDB mudra | Both Ways |
| Print/OOH | DDB mudra | Buddha |
| Print/OOH | Famous Innovations | Buddha - OOH |
| Print/OOH | RK Swamy BBDO | Crib |
| Print/OOH | Famous Innovations | Crossword |
| Print/OOH | Deepak Jage | Curriculum Vitae - AMMA |
| Print/OOH | Deepak Jage | Curriculum Vitae - Dadu |
| Print/OOH | Leo Burnett, Mumbai | Don't let go |
| Print/OOH | Famous Innovations | Exam paper |
| Print/OOH | Ideasatuno | Fill in the blank |
| Print/OOH | Ninad Y Gawhankar | Forgotten Stories |
| Print/OOH | DDB mudra | Gift |
| Print/OOH | JWT Delhi | GIVE UP |
| Print/OOH | Quantastic Marketing | Have we lost it |
| Print/OOH | DDB mudra | Hold my hand |
| Print/OOH | Famous Innovations | Ican be your cell phone |
| Print/OOH | Famous Innovations | Illusion |
| Print/OOH | Metal Communications | job vacancy |
| Print/OOH | Famous Innovations | Lottery |
| Print/OOH | DDB mudra Delhi | RASOI |
| Print/OOH | RK Swamy BBDO | Remembrance |
| Print/OOH | Famous Innovations | Second Childhood Abuse |
| Print/OOH | JWT Delhi | Shunya premium plan |
| Print/OOH | Quantastic Marketing | Sign it |
| Print/OOH | McCANN | Smartphone |
| Print/OOH | Ideasatuno | Spend time with them |
| Print/OOH | JWT Delhi | STAND UP |
| Print/OOH | TBWA | Ticket counter |
| Print/OOH | Ideasatuno | Utmost care |
| Radio | Think happy | Conversation with old woman |
| Radio | Young Creative Services | Dignity of your time |
| Radio | Famous Innovations | Old child |
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