Yulu, the electric mobility company, has appointed Ankit Taparia as head of marketing.
He moves from Mahindra Group, where he was deputy general manager-marketing. Taparia will report to Amit Gupta, co-founder, Yulu.
Gupta said, “Ankit joins Yulu at a pivotal phase in our growth journey when our use case has expanded significantly from moving people to now moving goods too, for the last mile. He resonates with our objective of building a new age brand Yulu as a category synonym and driving a strengthened narrative around the potential of electric mobility. I am looking forward to this phase of our journey, enriched by his domain knowledge, and attitude of innovation."
Taparia added, “Yulu is a purpose-led business trying to sustainably and inclusively solve some very pressing problems around urban mobility. It has a deep market understanding, business agility, technology strength and integrated operations ecosystem needed to respond to changing mobility needs and emerging new segments, at scale. I am very excited to join this fantastic team at Yulu that is leveraging innovation and technology to make a difference to the planet, one city at a time.”
