Anirban Sen has joined Bang In The Middle as executive creative director. Sen will partner with Manoj Deb, the other ECD, and will lead the creative output of the Gurgaon based three year old agency.
Sen joins the agency from iris India. In a career spanning over 20 years he has also worked with Saatchi & Saatchi, Grey, McCann, TBWA and Law & Kenneth.
Sen said, "It was 2003. We were the same bunch of guys creating magic. Pat leading the way, Naresh, Manoj - the same guys who constantly turned clay briefs into golden communication. And they have reinvented themselves, shaping themselves with the times and are still recreating the same magic. So when Pat called me with this single minded agenda – to help the agency explode, I was only too happy. This agency can be left of centre, never too right for comfort but always bang on as to where it should hit the audience. Bang in the middle. I'm happy to join an agency whose time has come."
Prathap Suthan, managing partner and CCO, said, "I have worked with Anirban a while ago, and I have always maintained that he is a special talent. I haven't met too many people who think like him. He is an original. I have had the pleasure to work along with him on Hyundai, Samsung, and SBI Cards. He is a fantastic writer - print and film, has a brilliant sense of humour, and is completely fluent in the digital space. I am absolutely thrilled that he is with us now, as a leader, as a partner, as a thinker, and as someone committed to help us run further."
Naresh Gupta, managing partner and CSO, Bang in the Middle, said, "Anirban adds to solidity of our offering. We constantly strive to merge the traditional with new age to drive greater bang for advertising buck. Anirban' expertise will add immensely to what we have to offer to all our clients."