Campaign India Team
May 06, 2015

Anirban Sen joins Bang in the Middle as ECD

Prior to this he was with iris India

Anirban Sen joins Bang in the Middle as ECD
Anirban Sen has joined Bang In The Middle as executive creative director. Sen will partner with Manoj Deb, the other ECD, and will lead the creative output of the Gurgaon based three year old agency. 
Sen joins the agency from iris India. In a career spanning over 20 years he has also worked with Saatchi & Saatchi, Grey, McCann, TBWA and Law & Kenneth. 
Sen said, "It was 2003. We were the same bunch of guys creating magic. Pat leading the way, Naresh, Manoj  - the same guys who constantly turned clay briefs into golden communication. And they have reinvented themselves, shaping themselves with the times and are still recreating the same magic. So when Pat called me with this single minded agenda – to help the agency explode, I was only too happy. This agency can be left of centre, never too right for comfort but always bang on as to where it should hit the audience. Bang in the middle. I'm happy to join an agency whose time has come."
Prathap Suthan, managing partner and CCO, said, "I have worked with Anirban a while ago, and I have always maintained that he is a special talent. I haven't met too many people who think like him. He is an original. I have had the pleasure to work along with him on Hyundai, Samsung, and SBI Cards. He is a fantastic writer - print and film, has a brilliant sense of humour, and is completely fluent in the digital space. I am absolutely thrilled that he is with us now, as a leader, as a partner, as a thinker, and as someone committed to help us run further." 
Naresh Gupta, managing partner and CSO, Bang in the Middle, said, "Anirban adds to solidity of our offering. We constantly strive to merge the traditional with new age to drive greater bang for advertising buck. Anirban' expertise will add immensely to what we have to offer to all our clients."
Campaign India

Related Articles

Just Published

7 hours ago

MediaCom unveils global repositioning, logo rebrand

Global CEO Nick Lawson is taking a new broom to the agency, which turns 35 this year

7 hours ago

Dentsu reportedly looking to sell Tokyo HQ

A sale could yield close to US$3 billion and be one of Japan's biggest real estate transactions ever, according to published reports

7 hours ago

Ogilvy hires Steve Soechtig to lead global ...

Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025

7 hours ago

Star Sports gets Boman Irani to sabotage English ...

Watch the film conceptualised by the in-house team at Star Sports here