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Yesterday, I received a call from a friend who brought to my attention an error in a story on Campaign India’s dotcom.We had attributed a quote to Geraldine ‘Matchbox’ – when her name was Geraldine Matchaba.I cringed, trying to figure out how in heaven that happened. (continue reading...)
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The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?
It explored topics from global creativity and the transformative role of technology to strategies for enhancing India's performance at Cannes in the coming years.
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From AI films to menthol caps, brands are tapping into Rath Yatra’s massive footfall to mix tradition with tech-fuelled storytelling.