The Advertising Agencies Association India (AAAI) has launched a specialised course in 'Advertising Copywriting', online. The course is aimed at identifying, nurturing, and providing high quality creative talent to member agencies, informed an official statement. It has been developed by Omnivore Academy, AAAI's knowledge partner for the project. Faculty will include agency creative directors.
The course will be conducted online, and will comprise 18 modules and 20 exercises. It will require three hours of course-work every week during the 12-week programme.
Dr MG Parameswaran, president, AAAI, said, “At AAAI training and development is a key part of our agenda and we are rolling out a series of initiatives under the banner ‘AAAI Prowess’. The online copywriting course with knowledge partner Omnivore Academy is the first under this new banner. Since the course is run under the aegis of AAAI, we have powerful resources at work here – the panel of advisors comprise highly respected people from the advertising industry. We are delighted to have Omnivore Academy as our knowledge partners as they bring on substantive and enriched learning into their unique curriculum."
He added that to encourage young talent, a scholarship of 50 per cent is being offered to candidates who pass the AdCAT (Advertising Creative Aptitude Test), and successfully complete the course.
He continued, “We want the course to be a complete 'incubation' process’ – from finding talented young people, to nurturing them, and finally giving them hands-on, practical experience. So we're also endeavoring to offer a two-month internship with member agencies. And if she/he proves to be good, the agency may offer a job, too!”
Former adman Rajan Nair, course director at Omnivore Academy and visiting faculty at MICA, said: “We are looking forward to commencing the course soon and are confident it would develop a great pipeline of copywriting talent for the industry.”
The course will start on 1 Sept, 2015, with the first batch of 30 students. Further details are at omnivoreacademy.com.