^ a t o m bags Setu's creative mandate

Setu, a nutraceutical brand in India, has appointed ^ a t o m network as its strategic and creative partner, across its range of products. 

 

The account was won following a multi-agency pitch.

 

Nihaal Mariwala, founder, Setu, said, “We are excited to start this new association with ^a t o m and hope to build meaningful campaigns in order to educate our consumers. ^ a t o m has the right balance of strategy and creativity to meet our consumer marketing goals “

 

Abhik Santara, director and CEO, ^ a t o m network, said; “We are absolutely delighted to partner with a leading brand which is bringing dietary supplements to the mainstream. The current sentiment around health and wellness, buying patterns have changed drastically, and catering to modern consumer journeys through a multimedia approach will be a fun affair. The team at Setu has been very encouraging to allow us to create work beyond the traditional ways of storytelling. Yes, we hope to refrain from showing people jumping around with high energy after consuming Setu supplements.”

 

Yash Kulshresth and Ananda Sen, national creative heads, ^a t o m network, added, “In India, people see supplements as something that they need after visiting their doctors. The task will be to make it part of one's lifestyle. The supplements market is just getting out of its shell. We are looking forward to making some memorable and effective campaigns to help Setu own the space with a disproportionate share of mind. We're looking forward to partnering with such a creative and experimentative brand team.”