Campaign India Team
Feb 08, 2016

MMGB: Mercedes brings together musicians, drives #TheWinnersWay with video

Qyuki conceptualises film, five musicians collaborate on track; MEC ‘engineers’ content project

Mercedes Benz unveiled ‘The Winner’s Anthem’, ‘Khushnuma’, at the Auto Expo 2016 in New Delhi. The ‘anthem’ is to mark the luxury car brand’s 20 years in India, and to celebrate its ‘winning moment’.
 
MEC ‘engineered’ the project, which saw a soundtrack being created through the collaboration of musicians AR Rahman, Shubha Mudgal, Ranjit Barot, Salim Merchant and Amit Trivedi. Digital network Qyuki was tasked with creating the AV.
 
View the video. 
 
And have a good week ahead.
Source:
Campaign India

Related Articles

Just Published

20 hours ago

Interactive Avenues and Chhanv Foundation join ...

The campaign leverages a social media viral trend to raise awareness and funds for the 'Sheroes Hangout Cafe'.

21 hours ago

Culture, connection and communication: Thriving ...

As the push to stand out becomes even more critical in a concentrated public relations landscape, Mint+Milk PR's Komal Rukhana gives brands four helpful tips on how to navigate and shine amongst the clutter.

23 hours ago

Leo Burnett India elevates Vikram Pandey and Sachin ...

Previously serving as national creative directors, both will continue to work under the leadership of Rajdeepak Das, the chief creative officer of Publicis Groupe South Asia and chairman of Leo Burnett South Asia.

1 day ago

Omnicom expands presence in India, opens new ...

The global agency network has opened three new campus locations in Bengaluru, Chennai and Gurugram, with a fourth due to be opened in Hyderabad in October.