mec

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Roopam Garg joins dentsu X as chief client officer
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Sep 11, 2017

Roopam Garg joins dentsu X as chief client officer

Moves from MEC where he was head national new business development and GM-North

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WPP unveils Wavemaker as name of merged MEC-Maxus agency
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Sep 06, 2017

WPP unveils Wavemaker as name of merged MEC-Maxus agency

Wavemaker is "a real word", "memorable" and "easy to pronounce and spell" and the company’s logo, WM, "reflects the agency’s heritage" as part of WPP and its media-buying arm, GroupM, said global CEO, Tim Castree

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'NewCo' will scrap regional offices: Castree
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Aug 11, 2017

'NewCo' will scrap regional offices: Castree

Ajit Varghese, Maxus' APAC CEO gets a new global role in London; new GroupM company name will not begin with ‘M’

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Making sense of Vivo's Rs 2,199 crore bid for the IPL
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Jul 03, 2017

Making sense of Vivo's Rs 2,199 crore bid for the IPL

We speak to experts to figure whether Vivo's bid for the IPL title sponsorship makes sense in terms of RoI

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No-one is feeling comfortable in media agencies, MEC and Maxus chiefs warn
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Jun 27, 2017

No-one is feeling comfortable in media agencies, MEC and Maxus chiefs warn

No-one in global media agencies is feeling comfortable and every company needs to think about transforming itself, the bosses of MEC and Maxus have said in a joint interview.

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Maxus will live on in India: Mark Patterson
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Jun 02, 2017

Maxus will live on in India: Mark Patterson

The rest of MEC's and Maxus' Asian operations will merge, with layoffs expected, according to GroupM's APAC head.

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