mec

Premium
Essence opens four new APAC offices
Premium
Jan 31, 2018

Essence opens four new APAC offices

WPP agency extends its regional footprint in Australia, India and Indonesia.

Premium
Roopam Garg joins dentsu X as chief client officer
Premium
Sep 11, 2017

Roopam Garg joins dentsu X as chief client officer

Moves from MEC where he was head national new business development and GM-North

Premium
WPP unveils Wavemaker as name of merged MEC-Maxus agency
Premium
Sep 06, 2017

WPP unveils Wavemaker as name of merged MEC-Maxus agency

Wavemaker is "a real word", "memorable" and "easy to pronounce and spell" and the company’s logo, WM, "reflects the agency’s heritage" as part of WPP and its media-buying arm, GroupM, said global CEO, Tim Castree

Premium
'NewCo' will scrap regional offices: Castree
Premium
Aug 11, 2017

'NewCo' will scrap regional offices: Castree

Ajit Varghese, Maxus' APAC CEO gets a new global role in London; new GroupM company name will not begin with ‘M’

Premium
Making sense of Vivo's Rs 2,199 crore bid for the IPL
Premium
Jul 03, 2017

Making sense of Vivo's Rs 2,199 crore bid for the IPL

We speak to experts to figure whether Vivo's bid for the IPL title sponsorship makes sense in terms of RoI

Premium
No-one is feeling comfortable in media agencies, MEC and Maxus chiefs warn
Premium
Jun 27, 2017

No-one is feeling comfortable in media agencies, MEC and Maxus chiefs warn

No-one in global media agencies is feeling comfortable and every company needs to think about transforming itself, the bosses of MEC and Maxus have said in a joint interview.