Moves from MEC where he was head national new business development and GM-North
Wavemaker is "a real word", "memorable" and "easy to pronounce and spell" and the company’s logo, WM, "reflects the agency’s heritage" as part of WPP and its media-buying arm, GroupM, said global CEO, Tim Castree
Ajit Varghese, Maxus' APAC CEO gets a new global role in London; new GroupM company name will not begin with ‘M’
We speak to experts to figure whether Vivo's bid for the IPL title sponsorship makes sense in terms of RoI
No-one in global media agencies is feeling comfortable and every company needs to think about transforming itself, the bosses of MEC and Maxus have said in a joint interview.
The rest of MEC's and Maxus' Asian operations will merge, with layoffs expected, according to GroupM's APAC head.
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