Lloyd, the consumer durable brand from Havells India has launched a campaign featuring actors Deepika Padukone and Ranveer Singh. Conceptualised by McCann Worldgroup, the film aims to promote the Lloyd Grande heavy duty air conditioner range.
The film begins with Singh cleaning his car out in the heat. Padukone sees him and asks him why he’s toiling in the heat, surrounded by pollution. He points to the car and tells her that he has to take care of the car, since it’s his life. As he enters the house and sits himself down on the couch, he’s faced with a cool gush of air from the AC. He looks at Padukone and she tells him the same thing - ‘Jaan ho meri, khayaal toh rakhna padega na’ (you are my life, I'd have to take care of you).
Alok Tickoo, executive vice president, Lloyd, said, “We are delighted to launch our summer campaign to further deepen consumer connect and strengthen our presence in the Northern region. Our campaign showcases that the Lloyd Grande heavy duty range offers the most convenient and comfortable environment at home even at a temperature 60 degrees outside with a plasma protective shield.”
Rohit Kapoor, EVP – brand marcom, Havells India, said, “Our attempt with the launch of summer campaign is to integrate Lloyd air conditioner performance and the emotion of a home with the brand. The home provides a natural setting for all consumer durables to be used and showcased. Therefore, our brand promise ‘Khayaal jo ghar ko ghar banaye’ resonates with our vision to build greater trust and affinity for the air conditioner portfolio.
The campaign is running across television, digital, print, outdoor and BTL.
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