Watch the ad films conceptualised by J. Walter Thompson here
Watch the PSA running in cinemas and online here
View the campaign conceptualised by Scarecrow Communications here
Shortlists across Branded Content and Entertainment, Digital, Film, Film Craft, Mobile, Print and Poster Craft, and Radio announced
Account won include Micromax, Apollo Hospitals, Ashoka University, Prime Focus, and Times of India Film Awards.
Watch the ‘Mitti’ anthem created by DDB Health and Lifestyle and NFDC for the National Population Registry
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