marketing

Premium
View: 'Every great brand has to have a good purpose'
Premium
Oct 26, 2017

View: 'Every great brand has to have a good purpose'

In an uncertain world, do purpose led brands have an advantage over the others who merely focus on product attributes. Jez Frampton, global CEO, Interbrand Group, provides his point of view

Premium
Opinion: Rebooting amongst remakes and remixes
Premium
Oct 05, 2017

Opinion: Rebooting amongst remakes and remixes

In his columns the author speaks about a million possibilities for marketing

Premium
Abanti Sankaranarayanan elected as the chair of ASCI
Premium
Sep 15, 2017

Abanti Sankaranarayanan elected as the chair of ASCI

She succeeds Srinivasan K Swamy of RKS BBDO

Premium
Weekend Watch: Your dialect pays for a Coca-Cola
Premium
Sep 14, 2017

Weekend Watch: Your dialect pays for a Coca-Cola

Watch the innovation conceptualised by Isobar, Carat, Posterscope, Visual Art and Dohrns here

Premium
India's brands show a remarkable comeback: BrandZ Most Valuable Brands 2017
Premium
Sep 14, 2017

India's brands show a remarkable comeback: BrandZ Most Valuable Brands 2017

In 2016 the top 50 Indian brands had declined by two per cent in cumulative value. In the latest edition, even as the top 50 brands increase value by 21 per cent, the Top 100 grow only at 8 per cent.

Premium
Ramakant Khandelwal made Payback India's CMO
Premium
Sep 12, 2017

Ramakant Khandelwal made Payback India's CMO

The Payback veteran has earlier worked with ICICI Bank and Eveready

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins