marketing

Premium
Abanti Sankaranarayanan elected as the chair of ASCI
Premium
Sep 15, 2017

Abanti Sankaranarayanan elected as the chair of ASCI

She succeeds Srinivasan K Swamy of RKS BBDO

Premium
Weekend Watch: Your dialect pays for a Coca-Cola
Premium
Sep 14, 2017

Weekend Watch: Your dialect pays for a Coca-Cola

Watch the innovation conceptualised by Isobar, Carat, Posterscope, Visual Art and Dohrns here

Premium
India's brands show a remarkable comeback: BrandZ Most Valuable Brands 2017
Premium
Sep 14, 2017

India's brands show a remarkable comeback: BrandZ Most Valuable Brands 2017

In 2016 the top 50 Indian brands had declined by two per cent in cumulative value. In the latest edition, even as the top 50 brands increase value by 21 per cent, the Top 100 grow only at 8 per cent.

Premium
Ramakant Khandelwal made Payback India's CMO
Premium
Sep 12, 2017

Ramakant Khandelwal made Payback India's CMO

The Payback veteran has earlier worked with ICICI Bank and Eveready

Premium
Blog: Problems are there to be solved
Premium
Sep 12, 2017

Blog: Problems are there to be solved

A view from Dave Trott

Premium
The Tinder effect on brands
Premium
Sep 01, 2017

The Tinder effect on brands

And what marketers need to do about it

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins