In an uncertain world, do purpose led brands have an advantage over the others who merely focus on product attributes. Jez Frampton, global CEO, Interbrand Group, provides his point of view
In his columns the author speaks about a million possibilities for marketing
She succeeds Srinivasan K Swamy of RKS BBDO
Watch the innovation conceptualised by Isobar, Carat, Posterscope, Visual Art and Dohrns here
In 2016 the top 50 Indian brands had declined by two per cent in cumulative value. In the latest edition, even as the top 50 brands increase value by 21 per cent, the Top 100 grow only at 8 per cent.
The Payback veteran has earlier worked with ICICI Bank and Eveready
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