marketing

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Blog: In 2018, Think Vertical
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Jan 10, 2018

Blog: In 2018, Think Vertical

In his first blog for 2018, our blogger tells the advertising business to see the world 90-degrees differently

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Blog: 17 trends from 2017
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Dec 27, 2017

Blog: 17 trends from 2017

As a wrap-up to the year, our prolific blogger looks at 2017 in the rear view mirror

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Opinion: Data diary, the road ahead
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Nov 27, 2017

Opinion: Data diary, the road ahead

The author provides some tips that organisations could follow in their data journey

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Dave Trott's blog: The Budweiser Principle
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Nov 27, 2017

Dave Trott's blog: The Budweiser Principle

The author tells us why being everybody's second choice is not necessarily a bad thing

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View: 'Every great brand has to have a good purpose'
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Oct 26, 2017

View: 'Every great brand has to have a good purpose'

In an uncertain world, do purpose led brands have an advantage over the others who merely focus on product attributes. Jez Frampton, global CEO, Interbrand Group, provides his point of view

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Opinion: Rebooting amongst remakes and remixes
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Oct 05, 2017

Opinion: Rebooting amongst remakes and remixes

In his columns the author speaks about a million possibilities for marketing

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