Sterling Holidays Resorts has appointed Law & Kenneth Saatchi & Saatchi to handle its creative duties. The agency's Mumbai office will handle the business. It won the account post a multi-agency pitch.
Peshwa Acharya, CMO, Sterling Holiday Resorts Limited, said, "We are in the business of creating experiential holidays for our guests. Consumers today want holiday experiences that go beyond great rooms, outstanding locations and wonderful food, and that is what we would provide. In line with this, we found L&K Saatchi & Saatchi’s strategy and approach in sync with our brand ethos and believe that their innovative ideas will enable us in creating impactful brand communication. We are excited to have L&K Saatchi & Saatchi as our creative partner."
Anil S Nair, CEO and managing partner, Law & Kenneth Saatchi & Saatchi India, said, "Sterling Holidays is a leading holiday company in India with diverse vacation options for the avid traveller. They are at a stage where they are infusing a fresh perspective to holiday experiences in the country. We are very excited to partner them to chart out the next chapter of exciting holiday experiences for the Indian customer.”