advertising news

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Lenskart attempts to make spectacles 'sexy'
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1 day ago

Lenskart attempts to make spectacles 'sexy'

Watch the ad films conceptualised by Taproot Dentsu here

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Coverfox pushes ease of use, importance of bike insurance
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Feb 15, 2017

Coverfox pushes ease of use, importance of bike insurance

Watch the ad film conceptualised by BBH India here

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Opinion: Beware of the client who doesn’t order lunch in lunch-time meetings
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Feb 15, 2017

Opinion: Beware of the client who doesn’t order lunch in lunch-time meetings

The author lists a few principles about the client-agency relationship

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GroupM report 2017: Advertising revenue to grow 10 per cent, to reach Rs 61,204 cr.
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Feb 14, 2017

GroupM report 2017: Advertising revenue to grow 10 per cent, to reach Rs 61,204 cr.

TV's share reduces to 45 pc of all revenue, print stays at 30 pc, digital is at 15 pc

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The Gunn Report 2016: India retains 13th position
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Feb 03, 2017

The Gunn Report 2016: India retains 13th position

BBDO is the top ranked agency in the country

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Agency Spotlight January 2017: Ogilvy & Mather
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Jan 31, 2017

Agency Spotlight January 2017: Ogilvy & Mather

The agency's work this month puts it in the spotlight